Is Your Linen Service or Uniform Rental Rep Too Good to be True?
“If it sounds too good to be true, it probably is.” Especially with Linen Service Prices.
It’s unfortunate companies still use these bait & switch practices, but they do – and it’s especially so for many Linen Service & Uniform Companies. We have all dealt with these kinds of places. A company offers the prospect exactly what they are looking for. The sales rep is likable and seems to have all of the right answers. You build a nice informal relationship, talk family, sports and what you like to do on your time off (sales technique: bonding and rapport). WOW, they enjoy the same things you do (sales technique: mirroring)! Who knew fly fishing was so popular in New York City? The rep asks softball questions to direct the conversation and subtly approaches their current vendor problems (sales technique: pain, pain, pain). Then, more questions to get the prospect thinking this rep and the new company really has something beneficial to offer. Then comes the icing on the cake (mmmm mmm…cake).

The Devil is in the Details