Are Your Restaurants Colors Chasing Your Customers Away?
Can the color of your restaurant really influence a customer’s decision on dining there? Individual color perceptions can be affected by our age, nationality, and individual experiences. The warm colors of red, orange, yellow are usually considered energetic and stimulating, while the cool colors of blue, green, and purple are soothing and relaxing. Black, grey, white, and brown are seen as neutral. Different cultures can have different reactions to certain colors, but for the most part in the US colors are interpreted the following ways:
Red: strength, passion, power, excitement, boldness, determination, desire, courage.
Yellow: playfulness, wisdom, warmth, happiness, comfort, energy.
Orange: creativity, warmth, vibrancy, enthusiasm, adventurousness.
Green: nature, prosperity, nurturing, harmony, life, newness.
Blue: trustworthiness, reliability, loyalty, integrity.
Purple: royalty, spirituality, imagination, luxury, elegance, maturity.
Pink: femininity, softness, health.
Brown: earth, stability, balance, nature.
White: purity, cleanliness, innocence, simplicity, virtue.
Black: authority, sophistication, formality.
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